- Among the over 700 journalists accredited to cover South Africa’s 2019 National Elections, there was a young, passionate and innovative team that set out to cover the country’s sixth democratic nations using popular social networks like Whatsapp, Instagram and YouTube.
Dubbed the The Sizwe Mpofu-Walsh Xperience or simply #SMWX, the team produces a live-stream show on WhatsApp that focuses on the intersection of politics and popular culture, seeking to connect with young people in a way that mainstream media have reportedly failed to do.
We spoke to the host of the show, Sizwe Mpofu-Walsh, a political activist, author and rapper, to take us through the highlights and milestones achieved by this unique approach to covering elections.
What does #SMWX hope to achieve?
The next five years look like disrupting the South African media space, bringing young people into the center of the conversation and really challenging an old model which has old elites, the same old voices on the same old platforms, saying the same old things. We want to completely bypass the infrastructure that has in our view biased South African politics away from the issues that affect young people in our country, and use Whatsapp as a way of virally spreading and informing a new generation of young people.
How successful has the channel been?
The channel has been going for two months, and at the beginning of this process two months ago, as we looked towards the South African elections, our big hope was that we could get a network of 5,500 people onto our Whatsapp channel that we could send instant messages with updates from a youth perspective on South African politics, and within the first four hours, we had nearly reached that objective. And right now as it stands, we have over 12,500 people on our channel.